The leaders of IMCO, Inc. asked Daigle Creative to develop a new brand and accompanying marketing strategies to help its new GPS tracking company compete nationally.
Our team began with name research and selection – resulting in Optipoint Custom Tracking. From there, we handled brand development, designed all marketing materials, built the company’s website, developed advertising, placed media buys in key national trade publications, and established customer and public relations communication programs.
We successfully launched the company’s new brand and national product rollout as well as promoted top executives of Optipoint Custom Tracking as industry experts. Our branding and public relations work was instrumental in the successful growth and sale of the company.